2019年中国银行秋季校园招聘考试试题

In Chinese retail，trust is a rare commodity. There are plenty of fakes online，and buyers are often cursed by scams or shoddy goods. Still，consumer faith in e commerce stores is remarkably robust. That's because，apart from its convenience，online shopping has shifted the balance of power from sellers to buyers. Online shopping in China is more than clicking on the “buy” button. The experience includes exchanging tips with other shoppers，discussing trends. and rating both products and service.

The interaction and communication generates trust.

“The ability of social networking combined with ecommerce or social commerce as I like to call it-where people are able to rate their providers，provide information to other purchasers - that level of experience is really overcoming the big weaknesses.” says Duncan Cark，Chairman of BDA (China). an expert on China's e commerce industry.

“Basically. there is a one to one connection being established And that's breaking through the mistrust barrier if you will. So I think we can learn，actually - the West can learn from some of the developments happening in the Chinese e commerce sector.” says Mr Clark.

61、According to the article，how does Zhang Qiaoli make money?（ ）

A、She makes profits by selling dresses and accessories at retail stores

B、She buys goods at higher prices and manages to sell large number of them

C、She sells dresses and accessories on Taobao

D、She purchases goods at wholesale and sell them online at higher prices

62、The word “trounced”in paragraph 3 is closest in meaning to （ ）.

A、damage

B、lose

C、defeat

D、step

63、According to paragraph 5，how many people is expected to make at least one online purchase in 2015?（ ）

A、185 million

B、370 million

C、555 million

D、740 million

64、Why is consumer faith in ecommerce still faith despite the prevalent fake goods online?（ ）

A、Because there are still many qualified goods and trustworthy online stores

B、Because consumers are gaining more power thanks to online shopping

C、Because there are a lot more options online

D、Because regulations about online shopping will be improved soon

65、What is the author's attitude towards e-commerce?（ ）

A、Fully supportive.

B、Unbiased.

C、Slightly critical.

D、Paradoxical.

材料

Amazon is one of the worlds most highly trafficked sites and the delivery of relevant advertising to shopping customers is a key company strategy and rapidly growing source of revenue. Amazon Advertiser Platform team is a high visible. strategic team. If you are passionate about developing analytical solutions to solve business problems. and you are looking for a team that drive results to help influence Amazon business decision, this is the right place for you

Amazon is looking for an Advertising Platform Campaign Manager to be responsible for all aspects of ad campaign delivery, optimization & success：ad testing and setup. ongoing campaign fighting & budget management, and multivariate testing &optimization Campaigns will be managed through the Amazon Advertising Platform which includes inventory on both O&O properties as well as inventory sourced through RTB ad exchanges. This hire will be responsible for managing strategic advertiser accounts with an emphasis on data driven optimizations, and creative & systematic informed testing to ultimately drive client revenue & success. The ideal candidate must be willing to work hard in a very fast paced, sales driven, dynamic and demanding environment

Responsibilities：

·Work closely with sales & account management teams to understand initial client goals, propose strategies,and translate client marketing initiatives into platform optimization tactics.

·Own campaign revenue management for a defined book of business to ensure delivery, accuracy and performance* Propose and launch innovative optimization tests in an effort to continually improve performance and/or scale

·Ongoing data analysis to surface data behind campaign success & refined optimization interpret data relationships & input/output metrics across audience, supply and other targeting parameters

·Surface campaign learning and testing strategies to the entirety of the campaign management team to promote knowledge share& best practices

·Partner with the platform product and engineering teams to make recommendations on product enhancements and provide feedback/testing on any critical bugs, fixes or new features

·Act as a data, platform & optimization expert and resource for sales & account management teams

·2 years of professional experience, preferably in data analysis. optimization or operations focused role

·Bachelor's degree. preferably in Math, Economics. Finance. Engineering. Computer Science or science-related field* Strong interpersonal communication skills.

·Highly analytical SQL experience a plus.

·Excellent problem solving skills.

·Ability to multi-task with strong attention to detail and organizational skills.

·Proficiency in MS Word, Excel and Office.

66、What position is this notice about?（ ）

A、advertising manager

B、sales manager

C、campaign manager

D、platform manager

67、Which of the following is included in the Amazon Advertising Platform?（ ）

A、inventory on O&O properties

B、ad testing and setup

C、multivariate testing & optimization

D、budget management

68、Which of the following adjective could NOT be used for this position?（ ）

A、sales driven

B、fast paced

C、dynamid

D、leisure

69、Which of the following is NOT the reason for the manager to work with platform product and engineering teams?（ ）

A、to provide feedback

B、to make recommendations on product enhancements

C、to provide testing

D、to provide instructions

70、Which of the following major is NOT preferred for this position?（ ）

A、English

B、Math

C、Economics

D、Finance

材料

“How long should my resume be？”is one of the most commonly asked questions about resumes. Not too long ago. job seekers were told that a resume should never exceed one page. Those who broke this golden rule were destined for the circular file.