搜题
2016-12-31 14:50:23 | 来源：网络及考生回忆
【材料】
Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth (WOM) promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
130、What is not true of pull marketing according to the passage?
A.word of Mouth promotion is based on the principle of pull marketing.
B.it uses above the line promotional techniques.
C.it gets consumers to bring other countries to the product.
D.it relies on the transimission of positive message.
131、Why does the company try to get coverage of RB events in the press?
A.because it helps to generate momentum.
B.because the events are funny enough to be transmitted.
C.because it helps to create brand awareness and grow sales.
D.both A and C.
132、What may discourage the consumers to introduce the product to others?
A.that the customers don't enjoy the drink.
B.that the campaign is made regularly.
C.that the customers always see the coverage of the company in magazines.
D.all above
【材料】
Because of the biochemical reactions in your body that occur with every type of food you eat on a daily bases, some foods age you faster than your real age, while other foods help to fight aging.
Three of the processes that go on inside your body that have a major impact on your rate of aging are called “glycation”, “inflammation” and “oxidation”.
When we talk about aging, we’re not just talking about wrinkles on your skin or how thick your hair is, we’re also talking about factors that you can’t see, such as how well your organs function, and whether your joints are degrading.
133、What may make you feel 10 years older than your real age?
A.eating food on a daily basis.
B.often eating the improper foods.
C.biochemical reactions in your body.
D.starting to eat the right foods.
134、According to the passage, aging is about all the following except--.
A.the degrading joints
B.the thinning of your hair
C.the good condition of your organs
D.the wrinkles around your eyes
135、The passage is probably___.
A.the preface of a book.
B.an excerpt from a paper on health
C.a book review
D.promotional materials for a book
【材料】
For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.
136、What is the passage about?
A.the sales report of RT campaigns.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.
137、According to the passage, how many measures does RT apply to evaluate the activities?
A.six
B.five
C.four
D.not mentioned.
【材料】
In 1959 Frederick Herzberg developed the Two-Factor theory of motivation. His research showed that certain factors were the true motivators or satisfiers. Hygiene factors, in contrast, created dissatisfaction if they were absent or inadequate. Dissatisfaction could be prevented by improvements in hygiene factors but these improvements would not alone provide motivation. Herzberg showed that to truly motivate an employee a business needs to create conditions that make him or her feel fulfilled in the workplace.
C Company aims to motivate its employees both by paying attention to hygiene factors and by enabling satisfiers. For example, it motivates and empowers its employees by appropriate and timely communication, by delegating responsibility and involving staff in decision making. It holds forums every year in which staff can be part of the discussions on pay rises. This shows recognition of the work people do and rewards them. The staff can even influence what food goes onto its restaurant menus. Employees thus become motivated to make choices that will increase their use of the restaurants.
138、According to Herzberg, what may be the factors of motivation?
A.The true motivators
B.The true motivators and the hygiene factors
C.Achievement recognition and job security
D.All above
139、Which situation(s) makes you feel motivated or discouraged because of a hygiene factor?
A.Work happily with the colleagues of our team
B.My boss appreciates my project plan
C.am the best salesperson this year
D.All above
140、What are the factors that make the employees feel motivated after they take part in the discussions on pay rises?
A.Work itself and responsibility
B.Relationship with co-workers and promotion
C.Recognition and achievement
D.Job security and growth
【材料】
Workforce planning helps an organization to estimate its future workforce requirements and calculate the numbers, nature and sources of potential employees who might meet that demand.
Effective workforce planning helps companies identify and plan how to tackle their current and future workforce challenges and priorities. It provides a sound basis for developing an effective workforce strategy.
An easy way of thinking about workforce planning it to get the right number of people, with the right skills, in the right place, at the right time. For our company, the right people will be those with relevant skills and capabilities to drive the company forward this year, next year and future years. Our company then provides training and development opportunities that enable people to enhance their skill sets and build their careers. This gives the company the continued benefit of experienced,committed and well-trained employees.
Like other established companies,we may have a large number of long-standing employees with vast skills and experience. However, as people retire, it needs to replace those skills. Careful monitoring is essential to examine the age and skills profile of the workforce when compared with present and future company needs. This ensures the business can meet its objective.
141、Why is workforce planning so essential?
A.because it enables the company to know its employees better.
B.because it makes the company prepared for the potential challenges.
C.because it gives the employees a chance to receive training
D.all above
142、Who may be the potential employees of the company?
A.those who have many work experiences.
B.those who are likely to quit in a year.
C.those who are friendly to colleagues.
D.those who are skilled as well as committed.
143、How does the company deal with its retired employees?
A.it offers them regular training.
B.it provides them with insurance.
C.both A and B.
D.not mentioned.
注：试题来源于考生回忆及网络，仅供参考！
