2018年中国银行秋季招聘考试题

Taobao is owned by Chinese e-commerce giant Alibaba and the brainchild of founder Jack Ma. It is a free-to-use online marketplace with some 800 million product lines - from food to clothes to technology.

Across China, online companies large and small are learning how to be effective e-commerce players - or fail like US goliath eBay , which was trounced by upstart Taobao back in 2006.

In 2010, China's online shopping industry had a turnover of $80bn, and grew 87% year-on-year.

China's 420 million internet users spend around a billion hours each day online - and last year, 185 million made at least one online purchase. According to Boston Consulting Group, the volume is expected to increase fourfold by 2015.

E-commerce is changing the way Chinese consumers think about shopping: online, it is more social than a hard sell. It's a new engaging experience to savor.

In Chinese retail, trust is a rare commodity. There are plenty of fakes online, and buyers are often cursed by scams or shoddy goods. Still, consumer faith in e-commerce stores is remarkably robust. That's because, apart from its convenien online shopping has shifted the balance of power from sellers to buyers. Online shopping in China is more than clicking on the "buy" button. The experience includes exchanging tips with other shoppers, discussing trends, and rating both products and service.

The interaction and communication generates trust.

“The ability of social networking combined with e-commerce or social commerce as I like to call it-where people are able to rate their providers, provide information to other purchasers-that level of experience is really overcoming the big weaknesses says Duncan Clark, Chairman of BDA(china), an expert on China's e-commerce industry.

“Basically, there is a one-to-one connection being established. And that's breaking through the mistrust barrier if you will. So I think we can learn，actually-the West can learn from some of the developments happening in the Chinese e-commerce sector," says Mr Clark.

66、According to the article, how does Zhang Qiaoli make money?

A.She sells dresses and accessories on Taobao.

B.She buys goods at higher prices and manages to sell large number of them.

C.She purchases goods at wholesale and sell them online at higher prices.

D.She makes profits by selling dresses and accessories at retail stores

67、The word “trounced” in paragraph 3 is closest in meaning to:

A.defeat

B.lose

C.step

D.damage

68、According to paragraph 4, how many people are expected to make at least one online purchase in 2015?

A.555 million.

B.370 million.

C.740 million.

D.185 million.

69、Why is consumer faith in e-commerce still faith despite the prevalent fake goods online?

A.Because there are a lot more options online.

B.Because consumers are gaining more power thanks to online shopping.

C.Because regulations about online shopping will be improved soon.

D.Because there are still many qualified goods and trustworthy online stores.

70、What is the author’s attitude towards e-commerce?

A.Slightly critical.

B.Unbiased.

C.Paradoxical.

D.Fully supportive.

【材料】

Procrastination comes in many disguises. We might resolve to tackle a task, but find endless reasons to defer it. We might prioritize things we can readily tick off our to-do list- answering emails, say- while leaving the big, complex stuff untouched for another day. We can look and feel busy. while artfully avoiding the tanks that really matter. And when we look at those rolling, long untouched items at the bottom of our to-do list, we can't help but feel a little disappointed in ourselves.

The problem is our brains are programmed to procrastinate. In general, we all tend to struggle with task that promise future upside in return for efforts we take now. That's because it's easier for our brains to process concrete rather than abstract things, and the immediate hassle is very tangible compared with those unknowable, uncertain future benefits. So the short-term effort easily dominates the long-term upside in our minds--an example of something that behavioral scientists call present bias.

How can you become less myopic about your elusive tasks? It's all about rebalancing the cost benefit analysis: make the benefits of action feel bigger, and the costs of action feel smaller. The reward for doing a pestering task needs to feel larger than the immediate pain of tacking it.

To make the benefits of action feel bigger and more real:

Visualize how great it will be to get it done. Researchers have discovered that people are more likely to save for their future retirement if they're shown digitally aged photographs of themselves. Why? Because it makes their future self feel more real-making the future benefits of saving also feel more weighty.

71、According to the author, which can NOT be seen as the way of procrastination?

A.We prioritize the to-do list and finish the task in time.

B.We prioritize and only do things that can be done easily and quickly.

C.We look busy but avoid the task that really matters.

D.We find endless reasons to defer a task.

72、Which one is TRUE about our brain?

A.Concrete things are more attractive than the abstract things.

B.The long term upside is easily dominated by short-term effort in our minds.

C.We cannot avoid present bias in our brain.

D.The brain can be trained to procrastinate often.

73、How can you become less myopic about your elusive tasks?

A.Make the costs of action feel smaller.

B.Make the reward larger than the immediate pain of doing it.

C.Make the benefits of action feel bigger.

D.All the above.

74、The next paragraph is probably about____.

A.The natural function of our brain

B.The other ways to make the benefits of action feel bigger and real

C.The other ways to make the benefits of action feel smaller and unreal

D.The perils of procrastination

75、What is the best title for this passage?

A.How to beat procrastination

B.Our brain and procrastination

C.Benefits and costs of procrastination

D.The perils of procrastination

【材料】

Western business visitors are often deadline-driven and unwilling to slow down to the Chinese pace when discussing business. But in China the pace can be fast and slow simultaneously.

Another different approach to doing business is that in a buying decision Westerners tend to look for clear alternatives, while Easterners may examine ways to combine both option. For example, a Chinese panel may feel that a supplier who claims of best quality with a low price may either raise the price during the contract or fail to implement the contract. They will therefore often prefer to choose a supplier whose price is neither the cheapest nor the most expensive. In addition, a Chinese panel may avoid awarding each supplier more than one contract, in order to minimise dependence on a single supplier. Such an approach may make a Westerner think that a Chinese negotiator is being illogical, evasive or devious, when he believes he is being quite straightforward.

What's more, both Chinese and foreign companies will often attribute their business success to having good guanxi. The objective of developing close relationships is to build what the Chinese call guanxi (pronounced gwan shee). which are essentially social or business connections based on mutual interest and benefit. In a centralised and bureaucratic state, reliance on personal contacts is often seen as the only way to get things done. And in a place like China where the legal system is still relatively weak, the need to rely on guanxi remains strong.