2018年中国银行秋季招聘考试题

54、The steering wheel in the Mercedes logo and the airplane tail of Alitalia are（ ）.

A.the examples of giving people idea of the products by using the images

B.the examples of logos which are emotive and can inspire loyalty

C.the examples of logos which fit in with contemporary design

D.None of above

55、You probably find a logo of a big company____.

A.on the letterheads and packages

B.in the social media platform

C.advertisements on TV

D.All of above

【材料】

As a startup founder, my daily tasks include everything from long-term strategic planning to approving team outings and company culture initiatives. Day after day, things inevitably come up that need to get handled ASAP. But I’ve also learned that if you don’t have a strategy for making time for those bigger ambitions and your truly lofty goals, they’ll simply never get done. And that means you won’t make the progress that’s really going to move your business forward.

1. FIND YOUR MOST PRODUCTIVE TIME

Face it: You aren’t cranking out work at absolute peak productivity for the entire day. Instead, there are likely certain times when you’re at your most focused and other times when your energy wanes. That’s normal. Maybe for you, it’s bright and early in the morning, before anyone else arrives in the office, when you do your best work. Whenever it is, identify that chunk of time (even if it’s only an hour!) when you feel most productive, and then reserve it on your calendar like you would any other important meeting. You need to protect this block of time from intrusion--it isn’t optional. That way you’re guaranteed to have a regular, designated period when you can at least get started on those bigger to-dos.

2. CREATE PHYSICAL BARRIERS

Nobody works in a vacuum. We all have to collaborate with others to some degree or another. And it’s the people we work closest with whom we tend to put first--we want to be readily available if they need our help. But there are times you need to tune out the distractions and focus if you’re going to get any meaningful work done.

One of the most effective methods I’ve found is to put physical barriers between us. I’ll work from a conference room or even from home on occasion in order to get some literal space from people needing “just one quick thing.”

56、What is the article mainly about?

A.How to manage your time well

B.How to overcome different challenges in the office

C.How to win competitions and get promotions

D.How to prevent distractions and focus on big issues

57、The word “wanes” in paragraph 2 is closest in meaning to:

A.increase

B.peak

C.diminish

D.disappear

58、According to paragraph 2, which of the following the “chunk of time” the author is talking about?

A.When you are most focused

B.When there is no distractions

C.Late at night

D.Bright and early in the morning

59、What can be inferred from paragraph 3?

A.You have to be readily available in the office.

B.People cannot work in a vacuum.

C.People in the office love helping others.

D.Sometimes we have to decline colleagues’ requests.

60、What may the author discuss later?

A.The author may talk about the administration system.

B.The author may teach the readers to make a timetable.

C.The author may put forward another suggestion.

D.The author may discuss the office environments.

【材料】

Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.

By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau (IAB) and PwC, as well as IHS.

The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.

In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content (also referred to as premium native). We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.

Here are some key takeaways from the report:

Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate (CAGR) of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

61、The native display ad revenue in the US is predicted to account for____of total US display ad revenue by 2021?

A.17%

B.56%

C.74%

D.18%

62、According to the passage, what is NOT the reason for the rapid uptick in native’s share of display ad revenue?

A.The dominance of social platforms.

B.The dominance of the digital advertising.

C.The introduction of new programmatic technologies.

D.Publishers and advertisers can now scale native campaigns easily.

63、According to the passage, which of the following will NOT be included in the new report from BI Intelligence?

A.An overall native forecast.

B.Ad frequency and scalability issues.

C.The forecasts for how revenues from these formats will grow over the next five years.

D.The illustrations of what factors are driving up spending on each of these ad units.

64、What is one of the main driver(s) to the growth of native display and revenue?

A.The rise of compound annual growth rate.

B.The rise of social platforms.

C.The rise of sponsored content.

D.The rise of publisher websites.

65、The passage is most probably an excerpt from____.

A.a business history book

B.a textbook about advertisement

C.a business report website

D.an introduction of a novel

【材料】

Zhang Qiaoli uses her spare bedroom for storing her stock of ladies’ fashion-wear and photo shoots. She is one of more than five million small online stores operating across China, some from small apartments or even college dormitories. She buys dresses and accessories wholesale; at prices under $5, using the website Taobao, she sells them on as the Kitty Lover at prices under $10.