2018年交通银行秋季招聘考试试题

材料

According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.

While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.

Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

156、What is the most likely content the speaker discussed before these three paragraphs？

A、Best Buy's failure in China.

B、Chinese local retailers' reason for success.

C、Overseas retailers' struggle in the Chinese market.

D、The development of retail industry in China.

157、What Western retailers can do to stay competitive?

A、Localize their product selection.

B、Better understand the evolving Chinese consumer preferences.

C、Be aware of the importance of location choice.

D、All above.

158、What can be inferred from the third paragraph?

A、Shopping at neighborhood stores are more of Chinese consumers shopping habit.

B、Large flagship stores are unpopular in China.

C、Americans do not like small, conveniently located retail outlets.

D、government ban on free shopping bags has dampened Chinese buyers enthusiasm.

159、The underlined part in the second paragraph means.

A、Illegal

B、Condemnable

C、Rife

D、Common

160、Which of the following statement is not true？

A、Chinese market needs more regulations.

B、Western retailers cannot succeed in Chinese market.

C、In China owing a car does not necessarily mean efficient travel.

D、To start a successful business, a better understanding of consumer preference is important.

材料

The business announced that revenues had grown by 10.2 percent year-on-year to RMB 18.264 billion ($2.748billion). However, profit fell to RMB 2.866 billion ($431.3 billion), a 17.4 percent decrease from the same period in 2015、Robbin li, Chairman and CEO of Baidu, said:"The challenges Baidu faced in the second quarter served as a healthy reminder to stay focused on the key drivers of growth, sustainability and leadership; delivering the best user experience and staying at the forefront of technology. As we enter the next chapter of the Internet, led by artificial intelligence, Baidu has never been better positioned to serve our users and work with our customers and partners, and change the world through technology."  The business has been rocked by a series of high profits issues with its advertising business this year. Baidu was called out for its practices around selling access to forums early this year. Not long after it also agreed to overhaul the way it delivers its search ads, including the volume of ads served, after a huge public backlash saw Baidu taking some of the blame for the death of a student who died after taking experimental cancer treatment that be found from a search ad.

The overhaul has been welcomed by the industry which believes will create a better experience, particularly on mobile.

The business said the revenue from mobile was growing as it represented 63 percent of total revenues for the second quarter of 2016, compared to 50 percent in 2015. According to Baidu, mobile search monthly active users were 667 million for the month of June 2016, an increase of 6 per cent year-over-year. It said users of its mobile maps service grew by 13 percent and the number of activated Baidu Wallet accounts reached 80 million, representing a 131 percent year-on-year growth.

161、Which of the following is correct about Baidu's business condition in 2016?

A、Baidu has been cutting off their costs.

B、Baidu's profit has fallen.

C、Baidu's revenues have been falling.

D、Baidu has been losing money.

162、According to the article, which of the following is NOT an aim of Baidu?

A、Expanding its business to foreign countries.

B、Taking a leading role in the industry.

C、Developing high-tech products.

D、Offering consumers good user experience.

163、What can be inferred from paragraph 3?

A、Baidu has gained more popularity this year.

B、Baidu has invested in an experiment on cancer.

C、Baidu is expected to undergo a big change.

D、Baidu has conducted several high-profile advertising campaigns this year.

164、According to the last paragraph, what action will Baidu possibly take?

A、Modify its business strategy.

B、Launch more marketing campaigns.

C、Expand its business to other areas.

D、Continue developing its mobile business.

165、What is the author's attitude towards Baidu?

A、Subjective

B、Critical

C、Unbiased

D、Supportive

材料

As a startup founder, my daily tasks include everything from long-term strategic planning to approving team outings and company culture initiatives. Day after day, things inevitably come up that need to get handled ASAP. But l've also learned that if you don't have a strategy for making time for those bigger ambitions and your truly lofty goals, they'll simply never get done. And that means you won't make the progress that's really going to move your business forward.

1. FIND YOUR MOST PRODUCTIVE TIME

Face it. You aren't cranking out work at absolute peak productivity for the entire day. Instead are likely certain times when you are at your most focused and other times when your energy wanes. That's normal. Maybe for you, it's bright and early in the morning, before anyone else arrive in the office, when you do your best work. Whenever it is, identity that when you feel your most productive, and then reserve it on your calendar like you would any other important meeting. You need to protect this block of time from intrusion-it isn't optional. That way you're guaranteed to have a regular, designed period when you can at least on those bigger to-dos.

2. CREATE PHYSICAL BARRIERS

Nobody works in a vacuum. We all have to collaborate with others to some degree or another. And it's the people we work closest with whom we tend to put first-we want to be readily available if they need our help. But there are times you need to tune out the distractions and forces if you're going to get any meaningful work done.

One of the most effective methods l've found is to put physical barriers between us. I'll work from a conference room or even from home on accession in order to get some literal space from people needing "just one quick thing. "