2018年中国工商银行秋季招聘考试题

2018年中国工商银行秋季招聘考试题

材料

欧洲的经济学家Mr.T首先跟你谈了欧洲的一些优势，以及一些好的企业。请根据下列资料回答问题

The best-selling sports drink, Zumo, is produced by Zumospa, a food and drinks company based in Valencia, Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for  of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.

At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the world beverage market. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.

Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.

1、What is Zumo?（   ）

A、It is a Spanish food.

B、It is a soft drink.

C、It is a sports drink.

D、It is a food and drinks company.

2、Approximately what is Zumospa’s total turnover?（   ）

A、100 million euros.

B、150 million euros.

C、20 million euros.

D、30 million euros.

3、What can be inferred from the article?（   ）

A、Zumo does not need to change its brand name.

B、Zumospa only produces sports drinks.

C、Zumo is available in Europe and North America.

D、Spanish identity is not suitable for Zumo to tap into global market.

材料

之后，经济学家Mr.U与你讨论了一些潜在的问题，请根据下列资料回答问题。

KGV is s traditional high-street music retailer.Based in Amsterdam,it has 12 stores in the Netherlands,three of which are mega stores.Some years ago,it expanded into the rest of Europe and now owns 65 stores-eight of these are mega stores.The company is at present going through a difficult period.Over the last three years,profits have steadily fallen,from 450m Euros to 290m Euros.The mega stores’sales have risen by ,accounting for  of the company’s turnover, but the increased revenue has been achieved only by heavy expenditure on advertising and promotion. Fierce competition,a narrow product range and a lack of innovation are some of the reasons for KGV’s poor performance.The management are concerned,especially,that they are not exploiting the opportunities offered by selling through the Internet.

4、What kind company is KGV?（   ）

A、It is music studio.

B、It is an advertising agency.

C、It is a high-street music retailer.

D、It is a consulting firm.

5、What does the word “turnover” in paragraph 2 mean?（   ）

A、An act or result of turning over.

B、The aggregate of worker replacements.

C、The total amount of business done in a given time.

D、change from one position to another.

6、What can be inferred from the article?（   ）

A、KGV’s revenue has been steadily falling.

B、KGV’s costs of promotion are high.

C、KGV was founded in the US.

D、The industry of music is very competitive.

材料

之后，经济学家Mr.V发表了关于一些新名词的感悟，请根据下列资料回答问题。

The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China (Scholte, 1996), news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse (1995) asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations (Ohmae,1995),but also it has been described as a shift in traditional patterns of international production,investment,and trade(Dicken,1992).  

Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere(Kanter and Dretler,1998).Others believe globalization is interconnections between overlapping interests of business and society (Brown 1992;renesch 1992).As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.

7、Which of the following statement is NOT implied by the underlined sentence?（   ）

A、The conceptions of globalization vary.

B、The disciplines in the social sciences vary.

C、There are less conceptions of globalization.

D、There are many disciplines in the social sciences.

8、Which of the following statement about globalization has no reference?（   ）

A、Globalization is a business strategy that means doing everything the same everywhere.

B、Globalization is a shift in traditional patterns of international production, investment, and trade.

C、Globalization is interconnections between different interests of business and society.

D、Globalization is the absence of borders and barriers to trade between nations.

9、What probably will be further discussed in the following paragraph?（   ）

A、what globalization means for businesses.

B、how definitions differ from each other.

C、how businesses go “global”.

D、the definition of the term “globalization”.

材料

之后，经济学家Mr.W谈了谈对中国的一些看法，请根据下列资料回答问题。

China is an emerging economic giant with almost endless potential for business opportunities. Guan xi-meaning “connections” or “relationship”-is a Chinese way of doing business and is practically considered an art form there. It involves exchanging “favors” when you need something done. Many Chinese business people see it as a way to solidify relationships, get things done, and cultivate well-being.

To Westerners, however, it often looks more like graft in the form of bribery, nepotism, gift giving, and kickbacks. Transparency international, a German-based corruption watchdog, ranks China along with India, Russia, Turkey, Malaysia, and South Africa as the countries with the most rampant corruption.